Tuesday, December 30, 2003

Float theme: Gift of sight

By Jenny Callison
Enquirer contributor

Luxottica Retail is represented in this year's Rose Parade on New Year's Day by a "spec-tacular" float.

The float resembles a giant pair of spectacles, in celebration of the corporation's Gift of Sight program, which has now helped 3 million people throughout the world obtain free vision care. The milestone recipient was a young Ecuadorian boy who received an eye exam and glasses.

The 55-foot-long, 17-foot-high, 18-foot-wide float is covered with fresh flowers and produce, seeds and moss. It features floral flags from 23 countries where the Gift of Sight project has operated. A PA system on the float will play the Jimmy Cliff song, "I Can See Clearly Now."

In keeping with this year's Tournament of Roses theme, "Music, Music, Music," the Mason-based company has dubbed its entry "Golden Oldies."

"The 'Golden Oldies' float . . . encourages everyone to donate their old eyeglasses because 'old' glasses can be 'golden' to someone who desperately needs them but cannot afford them," said Cresta Lewis, a Luxottica spokeswoman.

Luxottica Retail is the parent of LensCrafters and Sunglass Hut as well as Watch Station and Watch World. Information: 564-0700.


E-mail jcallison@zoomtown.com

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