Thursday, January 22, 2004

Lillian intends to survive through speaking fees

Cliff Peale

Lillian Morris is still calling herself a survivor. But now, she's doing it to earn a living.

The Deerfield Township mom, who came close to winning the $1 million contest on Survivor: Pearl Islands in December, has hired two local agencies to chart what she hopes will be a stream of endorsements and appearances.

After leaving last June to tape the show, she returned to Cincinnati in August, unable to tell anyone about the show.

She also was unable to return to her job at LensCrafters in Mason. She didn't have enough vacation to take off the entire time for the show.

Now, instead of sending out dozens of resumes, she said, she'll "milk this as much as I can."

"I've got kids that need to go to college, bills to pay, just like anybody else," she said.

Morris, 51, has given several speeches and probably will charge $5,000 to $10,000. And her agencies, Game Day Communications and M&S Marketing and Management, are actively looking for endorsement and speaking deals.

Her pitch goes back to the show that made her famous.

"Basically, I introduce myself as a survivor," she said. "I usually talk about the adventure of it, about taking that chance."

Just one more thing ...

Games Inc.'s announcement on last week's acquisition of digital licenses for games including Monopoly and Risk, didn't quite give a complete picture of the deal.

The company said it would pay $1.125 million in cash and stock to buy and the stable of Internet licenses from Atari Inc.

But Games Inc., run by downtown businessman Roger Ach, also committed $5 million in prepaid royalty fees. That includes $3 million in cash and $2 million in Games Inc. stock, chief financial officer Myles Cairns said.

It should recover that $5 million over the life of the contract, which is five years with one five-year renewal option, Cairns said.

Games Inc. lost $2.5 million in its last fiscal year, ended June 30, but predicts it will earn a profit in calendar year 2004 after the Atari deal closes.

Tremor price

If you have $1 million sitting around and need to spread the word about your product, Procter & Gamble Co. has a deal for you.

That's the price P&G is charging for a national campaign through its Tremor unit. Tremor uses e-mail and direct mail to plant information about products among 280,000 U.S. teenagers it has identified as "connectors."

The newest thing about Tremor: A sister program is under development now to connect with mothers in the United States, Tremor officials told an American Marketing Association audience last week.

That fits in with Procter's emphasis on marketing to mothers for its stable of household products. But Tremor also will continue to sell the services outside. Currently, about 80 percent of Tremor's business is for brands outside P&G.


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