Wednesday, February 4, 2004

Hollywood designer wants classy, sexy look for crews



By Harry R. Weber
The Associated Press

ATLANTA - Cash-strapped Delta Air Lines has ordered up a makeover of its employee uniforms, hiring a big-name designer who promises a classier - and in some cases, sexier - look for flight attendants, airport agents and other workers.

The Atlanta-based carrier said Tuesday that overseeing the uniform change will be Los Angeles-based designer Richard Tyler, whose dresses have been worn by such stars as Julia Roberts, Heather Locklear and Jamie Lee Curtis.

"I want them to look sexy and great, but you have to keep that classic look as well," Tyler said.

All Delta would say about the new uniforms is that they will be better fitting and more durable. Their color, now gray, could also change.

Delta refused to say how much the project will cost - a new outfit Tyler created for actor Pierce Brosnan cost $3,500 - or give specifics about the new design. No mannequins or pictures were displayed at a news conference announcing the project. The new uniforms will debut in 2006.

The potentially expensive move comes amid months of cost-cutting initiatives at Delta, which has lost more than $3 billion in three years and laid off 16,000 employees since the 2001 terrorist attacks.

Andrea Taylor, a Delta flight attendant and union advocate from New York, said she has concerns about the money being spent on new uniforms in light of pay and benefit cuts.

"That money would be much better spent supporting the livelihood of Delta flight attendants," she said.

But Taylor acknowledged the current uniforms are not exactly fashion-forward. "We have been referred to as prison wardens wearing them," she said.

Uniforms for flight attendants, gate and ticket agents and airport lounge officials will get a complete makeover - from their shirts or blouses to their pants, gloves, hats and scarves. Technical operations workers, maintenance crews and baggage handlers will see minor changes in their outfits.

Delta isn't the only airline to bring in a big name to help redesign its uniforms.

Its low-cost subsidiary, Song, had Kate Spade design its flight attendants' uniforms. Fashion designer Stan Herman helped design pilot uniforms for carriers such as United Airlines, JetBlue and the defunct Eastern Airlines.

Delta officials said the decision to redesign uniforms is a "wise investment" that will boost morale among employees and increase the airline's bottom line in the long run.

Delta started courting Tyler for the project a year ago.




BUSINESS HEADLINES
Ford set to take over Batavia plant
Star witness tells of tip to Stewart
High-tech-fund details available
Scion opens new doors for Toyota
P&G, Wella shareholders at crossroad
CFC opening board to more outsiders
Toyota, Chrysler enjoy bump in Jan. sales; Ford, GM slump
Aventis workers protest hostile Sanofi takeover
Hollywood designer wants classy, sexy look for crews
Ruling against Ohio firm upheld
Business digest
Tristate summary