By most accounts, it was even bigger than the premiere.
Lost in Translation, which counts a best-picture bid among its four Oscar nominations, debuted on DVD this week with a sushi and karaoke party in Los Angeles reminiscent of the Tokyo bar where the lonely Americans Bill Murray and Scarlett Johansson forged their semi-romantic friendship.
"The thing that was great for me was just to make the movie, to see it finished, and make the movie that I had in my mind. So all of this is great, but not at all what I'd have guessed," writer-director Sofia Coppola said.
Although Murray is in Italy at work on another movie, Johansson and Coppola's filmmaking father, Francis Ford Coppola, who co-produced Lost in Translation, attended the party alongside Quentin Tarantino, Marisa Tomei and Gary Busey.
"They used to call home video 'the back end,' but tonight this seems more like the front door, compared to our rinky-dink premiere in New York," joked James Schamus, co-president of the movie's distributor, Focus Features.
Coppola's film debuted to critical acclaim in September and slowly became a box-office hit that has held its own during awards season against The Lord of the Rings: The Return of the King.
Coppola, 32, made her feature-film directing debut in 1999 with The Virgin Suicides. She is the first American woman to be nominated for a directing Oscar.
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