The Associated Press

ROCKINGHAM, N.C. - Gentlemen, watch your language. That was the message NASCAR president Mike Helton delivered to drivers Sunday in a plea to cease the cursing that has popped up in recent interviews.

"When being interviewed, please understand you are talking to an audience from 8 to 80 (years old)," Helton said in the morning drivers' meeting. "You have a greater responsibility than we've ever had before."

NASCAR started cracking down on foul language the past few seasons, issuing fines when a driver or crew chief cursed in a television interview.

LONG JUNKED: The most spectacular wreck of the race involved Carl Long, who walked away unhurt after flipping his car almost six times.

Long was bumped from behind by Joe Nemechek on lap 263 and the contact sent him into the wall along the backstretch. His car turned on its side as it skidded along the track, then barrel-rolled several times.

"We were racing along and someone must have got into me, because next thing I knew, I seen the people up there in the back straightaway in the bleachers up there eating chicken," Long said.

STREAK ENDED: Jimmie Johnson saw his impressive streak of consecutive weeks in the Top 10 in the point standings snapped at 70 with an early accident Sunday.

Johnson, who came into Rockingham fifth in the standings, was knocked out of the race when he wrecked with Ken Schrader on lap 131.

JARRETT BLOWS UP: Defending race winner Dale Jarrett looked like he was going to make a run at two straight until engine problems ended his day midway through event.

Jarrett, among the leaders all day, was in fourth place when a puff of white smoke suddenly burst out the back of the No. 88 Ford. He finished 40th.