A lifetime of Marge

1928 Aug. 18, 1928: Margaret Unnewehr is born to Edward and Charlotte Unnewehr of Clifton.
1930 Marge Schott
1952 Sept. 23, 1952: She marries Charles Schott of Cincinnati, son of industrialist Walter Schott.
1953 Charles Schott
Charles Schott
1960 Indian Hill home
Indian Hill home
1968 Feb. 19, 1968: Charles Schott dies of a heart attack. Gross estate left to Marge Schott valued at $3.3 million. The couple had no children.
1970 March 21, 1970: Schott becomes first woman to head a major metropolitan auto dealership, Schott Buick in Norwood.
1971 Schott Buick
1981 February 17, 1981: Schott pays $1.1 million to become Reds limited partner as William and James Williams of Western-Southern Life Insurance Co. lead a team that buys Reds from Louis Nippert.
1984 Dec. 21, 1984: Schott buys general partnership shares in the Reds from the Williams brothers, borrowing $12 million for her estimated $24 million stake.
1985 July 8, 1985: Schott becomes Reds president and chief executive officer.
1986  Schott and Charlie Luken
Schott and Charlie Luken
1987 1987: General Motors tries to terminate Schott Buick dealership for not meeting sales targets. She keeps dealership after parties settle privately.
Schott and Norm Charlton
Schott and Norm Charlton

1990 October 1990: Reds sweep Oakland As in four games to capture World Series.
1991 October 9, 1991: Reds team controller Tim Sabo sues Schott, saying he was fired after opposing her policy of not hiring blacks and testifying against her in a lawsuit. Schott countersues, denying allegations and accusing controller of improper finances.
1992 November 1992: Former Reds officials accuse Schott of using racially offensive terms and keeping swastika armbands. Schott is quoted in The New York Times, saying Adolf Hitler initially was good for Germany and she doesn’t understand why word “Japs’’ is offensive. Major League Baseball committee begins investigating Schott.
1993 Feb. 3, 1993: Schott is suspended from Major League Baseball for one year and fined $25,000 for language baseball’s executive council judged “racially and ethnically offensive.’’ She’s reinstated eight months later.
January 1994: Reds manager Davey Johnson marries live-in girlfriend after saying Schott threatened to fire him if he didn’t marry. Later, Schott is quoted as saying “only fruits wear earrings.” Davey Johnson
Davey Johnson
1995 November 1995: Marge Schott Chevrolet-Geo gets new five-year franchise agreement with GM. Buick franchise also is renewed.
1996 April 1, 1996: Schott laments postponement of
Opening Day game following an umpire’s
death on the field.

June, 1996: After an ultimatum from Major League Baseball, Schott gives up day-to-day operations of the Reds through the 1998 season.

May 1996: Schott again praises Hitler in his early years, and mocks Asian-American and Japanese people.

December 1996: GM files complaint with Ohio Motor Vehicle Dealers Board accusing Schott’s Chevrolet dealership of falsifying auto sales.
1997 1997: Schott sells Chevrolet-GEO dealership; GM drops its complaint against her. National League fines Schott $10,000 for improperly discussing a new baseball stadium.
September 10, 1998: Schott orders St. Louis player Mark McGwire, who is allergic to dogs, to pet her Saint Bernard Schottzie for good luck.
Under pressure from
Major League Baseball,
Schott agrees October 23
to sell control of Reds rather than face another suspension.
April 1999: Schott agrees to sell 5 1/2 of her 6 1/2 shares to three limited partners for $67 million. Major League Baseball approves the sale in September, with Carl Lindner as chief executive officer. Carl Lindner
Carl Lindner
2000 2000: Schott donates $1 million to St. Ursula Academy for Margaret Unnewehr Schott Hall; and $1 million to Dan Beard Council of the Boy Scouts of America for 18.5-acre lakeside camp. Cincinnati Zoo and Botanical Gardens opens $6 million Schott-Unnewehr Vanishing Giants exhibition.
Marge Schott 2002: Schott helps build garden plaza in Clifton and donates $500,000 for St. Ursula Academy’s new athletic field in East Walnut Hills.
2003 February 2003: Schott sues Lindner, Reds majority owner, in February over the placement of her seats at Great American Ball Park. Suit settled in July.
2004 March 2, 2004: Marge Schott dies at age 75.

MARGE SCHOTT: 1928-2004   [Special section]
'A woman of the people'
Daugherty: She was a true original
Insensitivity defined reign over Reds - and ended it
Schott gave millions for kids, pet causes
She paid for a world title, then paid for her mistakes
Pioneering businesswoman stood up to General Motors
Timeline: A lifetime of Marge
Reds remember only the best
Parker, Davis remember Marge for good deeds, not bad words
Schott's controversies still reverberate in baseball
Enquirer editorial: Remembering Schott's generosity