| 1928 |
Aug. 18, 1928: Margaret Unnewehr is born to Edward and Charlotte
Unnewehr of Clifton. |
| 1930 |
 |
| 1940 |
| 1950 |
| 1951 |
| 1952 |
Sept. 23, 1952: She marries Charles Schott of Cincinnati, son of industrialist
Walter Schott. |
| 1953 |
Charles Schott |
| 1954 |
| 1955 |
| 1956 |
| 1957 |
| 1958 |
| 1959 |
| 1960 |
Indian Hill home |
| 1961 |
| 1962 |
| 1963 |
| 1964 |
| 1965 |
| 1966 |
| 1967 |
| 1968 |
Feb. 19, 1968: Charles Schott dies of a heart attack. Gross estate left
to Marge Schott valued at $3.3 million. The couple had no children. |
| 1969 |
|
| 1970 |
March 21, 1970: Schott becomes first woman to head a major metropolitan
auto dealership, Schott Buick in Norwood. |
| 1971 |
 |
| 1972 |
| 1973 |
| 1974 |
| 1975 |
| 1976 |
| 1977 |
| 1978 |
| 1979 |
| 1980 |
| 1981 |
February 17, 1981: Schott
pays $1.1 million to become Reds limited partner as William and James
Williams of Western-Southern Life Insurance Co. lead a team that buys
Reds from Louis Nippert. |
| 1982 |
|
| 1983 |
| 1984 |
Dec. 21, 1984: Schott buys general partnership shares in the Reds from
the Williams brothers, borrowing $12 million for her estimated $24 million
stake. |
| 1985 |
July 8, 1985: Schott becomes Reds president and chief executive officer. |
| 1986 |
Schott and Charlie Luken |
| 1987 |
1987: General Motors tries to terminate Schott Buick dealership for not
meeting sales targets. She keeps dealership after parties settle privately. |
| 1988 |
Schott
and Norm Charlton
|
| 1989 |
| 1990 |
October 1990: Reds sweep Oakland As in four games to capture World Series. |
| 1991 |
October 9, 1991: Reds team controller Tim Sabo sues Schott, saying he
was fired after opposing her policy of not hiring blacks and testifying
against her in a lawsuit. Schott countersues, denying allegations and accusing
controller of improper finances. |
| 1992 |
November 1992: Former Reds officials accuse
Schott of using racially offensive terms and keeping swastika armbands.
Schott is quoted in The
New York Times, saying Adolf Hitler initially was good for Germany and
she doesn’t understand why word “Japs’’ is offensive.
Major League Baseball committee begins investigating Schott. |
| 1993 |
Feb. 3, 1993: Schott is suspended from
Major League Baseball for one year and fined $25,000 for language baseball’s executive council
judged “racially and ethnically offensive.’’ She’s
reinstated eight months later. |
| 1994 |
| January 1994: Reds manager
Davey Johnson marries live-in girlfriend after saying Schott threatened
to fire him if he didn’t
marry. Later, Schott is quoted as saying “only fruits wear earrings.” |
Davey Johnson |
|
| 1995 |
November 1995: Marge Schott Chevrolet-Geo gets new five-year franchise
agreement with GM. Buick franchise also is renewed. |
| 1996 |
April 1, 1996: Schott laments postponement of
Opening Day game following an umpire’s
death on the field.
June, 1996: After an ultimatum from Major League Baseball, Schott gives
up day-to-day operations of the Reds through the 1998 season.
May 1996: Schott again praises Hitler in his early years, and mocks Asian-American
and Japanese people.
December 1996: GM files complaint with Ohio Motor Vehicle
Dealers Board accusing Schott’s Chevrolet dealership of falsifying
auto sales. |
| 1997 |
1997: Schott sells Chevrolet-GEO dealership; GM drops its complaint against
her. National League fines Schott $10,000 for improperly discussing a new
baseball stadium. |
| 1998 |
Schottzie |
September 10,
1998: Schott orders St. Louis player Mark
McGwire, who is allergic to dogs, to pet her Saint Bernard Schottzie
for good luck.
Under pressure from
Major League Baseball,
Schott agrees October 23
to sell control of Reds rather than face another suspension. |
|
| 1999 |
| April
1999: Schott agrees to sell 5 1/2
of her 6 1/2 shares to three limited partners for $67 million. Major
League Baseball approves the sale in September, with Carl Lindner as
chief executive officer. |
Carl Lindner |
|
| 2000 |
2000: Schott donates $1 million to St. Ursula Academy for Margaret Unnewehr
Schott Hall; and $1 million to Dan Beard Council of the Boy Scouts of America
for 18.5-acre lakeside camp. Cincinnati Zoo and Botanical Gardens opens
$6 million Schott-Unnewehr Vanishing Giants exhibition. |
| 2001 |
|
| 2002 |
 |
2002: Schott helps build garden plaza
in Clifton and donates $500,000 for St. Ursula Academy’s new
athletic field in East Walnut Hills. |
|
| 2003 |
February 2003: Schott sues Lindner, Reds majority owner, in February
over the placement of her seats at Great American Ball Park. Suit settled
in July. |
| 2004 |
March 2, 2004: Marge Schott dies at age 75. |
