Wednesday, April 14, 2004

Little store steps into high style

By Joy Kraft
The Cincinnati Enquirer

Argento jacket and lightning gown from Zac Posen.

2700 Erie on Hyde Park Square started six years ago with a mix of antiques, gifts and jewelry.

But owners Tony Tiemeyer and Kevin Bertke took a turn into high fashion when they added clothes by New York designer Zac Posen, whose glamorous fashions drape Hollywood celebs.

Vera Wang, Badgley Mischka, Tuleh, Peter Som and cashmere by Pringle of Scotland followed, and shoes by Oscar de la renta and Edmundo Castillo.

"It's turned into a little Neiman's," says Tiemeyer, who gave up his office to squeeze fitting room space into the 900-square-foot shop.

And though Cincinnati has a conservative reputation, he's not worried.

"People always underestimate Cincinnati. Really, people here are very sophisticated. We're a little more conservative, but people here are pretty smart with their money. They spend it on nice things and they want them to last, which is why classics sell so well."

The Zac Posen trunk show will be April 30-May 1 by appointment.

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