By Nicole Hamilton
The Cincinnati Enquirer

As the co-owner of Limited Motors in Florence, Jackie Cox's primary responsibility was to sell cars.

But many of her customers went home with more than a new set of wheels. When they bought a car from Mrs. Cox, they found a friendship that would extend to other members of their families. Some even called her "Mom."

"People who bought cars from her would then send their kids to her, and by the time she retired, she was selling cars to their children - so generations have gone to her. Some people said they wouldn't buy a car from anyone else," said her son, Douglas, of Union.

Jacqueline Ann "Jackie" Cox died Tuesday at St. Elizabeth Hospice North in Covington of pancreatic cancer. The Union resident was 69.

"She stood out. She just shined," said Douglas Cox. "At the end of her funeral we had candles for everyone. And the inscription read, 'Let your life so shine that the world is a brighter place,' and that is just what she did. People would come to her with their problems because she was such a great listener."

Raised in Covington, Mrs. Cox graduated from LaSalette Academy before studying with seven Covington area dentists to become a dental hygienist.

After a few years of working in dentistry, she accepted a position as director of occupational and recreational therapy at St. Charles Nursing Home in Fort Wright.

In about 1984, after her husband opened Limited Motors, Mrs. Cox retired from her job at the nursing home to work with her family at the car business.

She was an active member of Lakeside Christian Church and of the Pine Shores Church in Sarasota, Fla., near Siesta Key, where she and her husband, Robert, owned a home.

An avid University of Kentucky basketball fan, her hobbies included, "anything her grandchildren were involved in," according to Douglas Cox.

Mrs. Cox was preceded in death by a daughter, Barbara Conley, in 2002.

In addition to her son and husband, other survivors include another son, Darrell A. Cox of Villa Hills; a sister, Joyce Reed Quinn of Fort Wright; and five grandchildren.

Services have been held.

Entombment was in Forest Lawn Memorial Park Mausoleum, Erlanger.

Memorials may be made to Lakeside Christian Church, 195 Buttermilk Pike, Lakeside Park, KY 41017, or to American Cancer Society, 6612 Dixie Hwy., Suite 2A, Florence, 41042-2100.

E-mail nhamilton@enquirer.com