Monday, April 19, 2004

'Apprentice' success means money in merchandise



By Lauren Bishop
The Cincinnati Enquirer

The Apprentice may be over, but that hasn't stopped retailers, publishers and budding entrepreneurs from getting fired up about it. Here's just a sampling of how people are cashing in the show's success.

Books: Of course, there's the Donald's new tome, Trump: How to Get Rich (Random House; $21.95). (We're still waiting for How To Get That Hair.) There's also a new e-book from the appropriately named Cindy Cashman titled You're Hired: Unofficial Lessons from The Apprentice ($17; www.CindyCashman.com) .

t-shirt Apparel: NBC is hawking its own official Apprentice merchandise. Follow the link from www.NBC.com/The_Apprentice to pick up tank tops and T's that say "You're Fired" or "You're Hired" ($22-$24). Also available: a $14 black "You're Fired" mug and a $20 black "You're Fired" cap.

Trump's trying to trademark the expression, but it may be too late. FlipFlopStyle .com sells a fitted women's "You're Fired!"T featuring a cartoon drawing of the Donald for $26.95. www.CafeShops.com sells "You're Fired!"T-shirts, polos, coffee mugs and more ($3.49-$24.99).

And an Atlanta T-shirt maker got Trump's blessing to sell "You're Fired!" women's tank tops in white or gray ($24) and men's T-shirts ($36) through Bloomingdale's (www.Bloomingdales.com) .

Web sites: Get the scoop on NBC's Web site, or juicy gossip about both the first and upcoming seasons on Boston-based blogger Oliver Willis Apprentice Watch site (www.OliverWillis.com/apprentice/) .

Plastic: Pretend you're the Donald with a Visa card emblazoned with Trump's name from Bank One Corp. Using it earns cardholders credits that can be redeemed at some Trump hotels and casinos. More info: www.Bankone.com/trumpvisa.

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E-mail lbishop@enquirer.com




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