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Wednesday, April 21, 2004

Fox programs summer with 'Simple' strategy



The Associated Press

Fox announced an aggressive summer schedule with six fresh series starting in June - including the return of Paris Hilton and Nicole Richie in The Simple Life 2.

Four of the new shows will be scripted, unusual for a network TV landscape usually filled with reruns and reality fare in the summer.

Fox has had trouble getting new fall series noticed in recent years because much of its October schedule is filled with baseball. The successful start of The O.C. last year proved that summer could be a launching pad.

Three new series will air on Wednesdays, including The Simple Life 2. Hilton and Richie were filmed making a cross-country trip in a trailer, without their cell phones, cash or credit cards.

Quintuplets, with Andy Richter as the father of 15-year-old quints, and Method & Red, an update of The Fresh Prince of Bel-Air with rappers Method Man and Redman living in a gated community, are the other entries.

Two dramas will be self-contained, industry parlance for a series that completes its story in one episode.

• North Shore is about the young workers at a Hawaii hotel.

• The Jury, from Barry Levinson and Tom Fontana (Homicide), recreates a crime through the deliberations of jurors.

Another Mark Burnett (Survivor) reality series, Casino, about life in a Las Vegas hotel, rounds out the new schedule.

Fox viewers will have a hard time missing the series: all except The Simple Life 2 will be repeated at some point during the week.

The network will heavily promote the new series, and try to show its support by airing original episodes of existing programs like The Bernie Mac Show in June.

NBC and CBS are reprising five reality shows, including The Amazing Race, Last Comic Standing and Who Wants to Be My Dad?

NBC is also likely to try a handful of programs that have been successful on its sister Bravo network, like Significant Others.

ABC will have a short-run family drama, The Days, about a busy family seen through the eyes of a 14-year-old boy. The network will again burn off fresh episodes of The Drew Carey Show.




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