NBC owes Donald Trump a big thank you: the real estate mogul was almost single-handedly responsible for the network's ratings sweep last week.
The finale of The Apprentice, in which Trump hired Bill Rancic to oversee a construction project, was seen by more than 28 million people.
That was only the beginning, though. A Dateline NBC behind-the-scenes look at The Apprentice had 10.4 million viewers. A Trump profile on Dateline NBC was the second most-watched show on Friday night.
The Miss USA pageant had its biggest audience in six years. The pageant's owner? Donald Trump.
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