Sunday, May 9, 2004

KFC not chicken about facing critics



Gannett News Service

LOUISVILLE - Before America gets a look at the slimmer lines of KFC's long-awaited roasted chicken menu, the company has some unfinished business with the critics who have consigned Kentucky Fried Chicken to the devil's deep fryer for being out of step with a health-conscious America.

To support the Monday introduction of its Oven Roasted Strips Meal and Roasted Twister sandwich, KFC has prepared an in-your-face advertising tribute.

Howls of protest and a call for a Federal Trade Commission investigation followed ads last fall that touted Kentucky Fried Chicken as a healthy fast-food alternative.

The new ad features a country-western anthem dubbed "Chicken Capital USA."




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