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Friday, May 14, 2004

Survey: More moms prefer to stay home



The Associated Press

American moms are hard at work at their jobs. Yes, jobs.

According to a poll conducted for ClubMom, 88 percent of mothers call motherhood a job. Meanwhile, nearly two-thirds of mothers are members of the work force: 43 percent of whom work full-time and 21 percent part-time.

If money weren't an issue, the number of working moms would drop off to just over 50 percent.

Most mothers, nine out of 10, report that their husbands appreciate the job they do, and more and more dads are sharing child-rearing responsibilities.

It would be nice, though, if more fathers helped with household chores, according to the mothers participating in the poll.

"We commissioned this poll to take a close look at today's mom - who she is, what she cares about, what matters most to her. We wanted to offer moms the opportunity to be heard and create a benchmark study that we can measure against on an annual basis," says Alexandra Aleskovsky, ClubMom's chief marketing officer (and a mother).

"We plan to distribute the findings to Fortune 1000 companies, the president, members of Congress and the media, and challenge them to do more for moms."

The ClubMom poll was conducted by Greenberg, Quinlan, Rosner Research, and is based on a national survey of 1,207 mothers between March 8-11. There is a margin of error of 3.1 percent.

ClubMom is a free national membership organization that offers tips, an online community, and rewards and savings from a variety of companies. Find more about the organization at www.clubmom.com.




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