Thursday, May 20, 2004

What next? Be nice, win tickets

By Harry R. Weber
The Associated Press

ATLANTA - Delta's low-fare carrier, Song, will give free tickets to passengers who are nice to one another.

Help another passenger carry a bag, stay upbeat during a difficult situation or assist a flight attendant and you could earn one of 5,000 round-trip tickets Song will give away in June.

Song hopes the program will build customer loyalty and generate more revenue.

With profits hard to come by for the major airlines since the 2001 terrorist attacks, and several having to raise ticket prices recently because of high fuel costs, some have been trying a few tricks to attract customers.

Song has martini bars on its flights, and Atlanta-based Delta has experimented with premium food for sale.

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