Sarah Jessica Parker, who wore designer clothes on HBO's Sex and the City for six seasons, has agreed to represent the Gap in a marketing campaign that will debut in August.

"Gap has always been about individual style, and no one represents this philosophy better than Sarah Jessica Parker," Gary Muto, president of Gap, said. "She looks as amazing in jeans as she does in couture."

It's the first time the Gap will be working with a celebrity on a broader scale than a one-time appearance in a print or TV ad campaign, the company said. As part of the new campaign, Parker, a Cincinnati native, will be featured in a series of TV spots and print ads, both alone and in conjunction with other artists.

Parker played New York columnist Carrie Bradshaw on Sex and the City, which ended this year. Carrie's mixing and matching of Bohemian, over-the-top sexy, romantic and even prim fashions has been mimicked by women all over the country.