Cleveland skyline adds Fifth Third

Cincinnati's Fifth Third Bank is investing $6 million for naming rights and to relocate into the former Bank One Building in Cleveland, allowing it to put its mark on the downtown skyline.

The deal calls for the bank to rename the building Fifth Third Center and includes a 15-year leasing agreement to occupy 103,000 square feet at 600 Superior Ave.

Fifth Third plans to move its 300-person staff now at 1404 E. Ninth St. in Cleveland into the new building in September.

United tries again for loan guarantee

CHICAGO - United Airlines filed a new application for a federal loan guarantee Tuesday, less than a week after federal authorities rejected a similar request.

The airline declined to reveal how much it is seeking. Company spokeswoman Jean Medina would say only that the request "included some changes."

No details were provided and the filing was not made public.

The application is the third attempt by the Elk Grove Village, Ill.-based airline to secure federal assistance.

The Air Transportation Stabilization Board last week turned down United's request to guarantee $1.6 billion of its $2 billion in pending private loans.

Classified ads make publishers optimistic

NEW YORK - Newspaper publishers told investors Tuesday they were seeing a generally improved advertising climate thanks in part to robust classified advertising, especially help-wanted ads.

USA Today also announced it would increase its cover price from 50 cents to 75 cents on Sept. 7, publisher Craig Moon said.

Speaking to Wall Street analysts and investors at the annual Mid-Year Media Review in New York, the publishers were mainly upbeat in their presentations, but some cautioned that certain advertising categories remained weak.

Douglas McCorkindale, Gannett Co. Inc. president and CEO, said the company - which owns The Cincinnati Enquirer - was seeing improving trends in advertising, especially in help-wanted and national, throughout the first several months of the year.

Music industry sues 482 alleged swappers

LOS ANGELES - The music industry filed copyright infringement lawsuits against 482 computer users Tuesday, the latest round of litigation by recording companies against suspected online music file-swappers.

The cases were filed against 213 people in St. Louis, 206 in Washington, 55 in Denver and eight in New Jersey, according to the Recording Industry Association of America.

As in previous complaints brought by the industry this year, the lawsuits were filed against unnamed "John Doe" defendants, identified only by their computers' Internet addresses.

Another top executive leaving Coca-Cola

ATLANTA - Another top executive at The Coca-Cola Co. is leaving: This time it's chief marketing officer Daniel Palumbo, who has been with the world's largest beverage maker for only a year.

The man named Tuesday to replace Palumbo, Chuck Fruit, dismissed the suggestion that there is a growing flight of high-level talent from Coke.

"It's ... maybe isolated incident or two of people whose priorities don't match ours," Fruit told reporters in a conference call. "Some people fit in a particular organization and some don't."

At least a half-dozen top executives have announced their departures from Coke in the past year.

NRC to keep watch on Perry plant

NORTH PERRY, Ohio - FirstEnergy Corp.'s Perry nuclear power plant will remain under federal scrutiny because of equipment breakdowns and other issues, the Nuclear Regulatory Commission said.

The NRC had a special inspection team spend about 400 hours looking into problems at the plant.

The malfunction of an emergency service water pump on May 21 during the special inspection prompted the team to recommend continued monitoring. The pump failed last fall in the same way.

Enquirer news services