Sunday, July 11, 2004

Golf can be both business, pleasure



Dave Pelz was a NASA physicist who turned his back on space research to create a golf-coaching niche that first transformed then broadened the industry of golf instruction.

Competition and the recreation provided by golf has transformative powers, Pelz insists, for people and for companies, too.

The Dave Pelz clinics are at Meadow Links & Golf Academy in Forest Park through Saturday. Call (800) 735-9868 for more information or to enroll.

Do salesmen who are lousy golfers get more clients than salesmen who are great golfers? Because for great golfers either their customer loses or it's obvious that the better golfer threw the match.

(Laughs) I think the better players who still manage to lose without being noticeable do the best. It's an art.

Women face an age-old barrier with this sport - it's a difficult game even for the best players. Are golf lessons an investment with payback?

There is absolutely no question of that. Men are very impressed with the way women play golf, if they play at all well. Now, I don't mean that the new executive businesswoman has to be a great player, but she has to know about the game, respect the game and be able to play quickly enough.

How did golf become this 7,000-yard-long office?

It's a place where you spend time. Between shots you have a lot of time to talk. It is not perceived as a sales experience when you're all together in this task of trying to learn to play the game better.

John Eckberg



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