By Samantha Critchell
The Associated Press
All eyes are on the Williams sisters - and that won't change whether or not they win medals at the Olympic Games or their WTA Tour rankings go up or down.
Venus and Serena Williams are bona fide fashion icons and they don't shy away from that style-conscious image.
"Once you're known for something, it's important to do. So for us, keeping up with our look is important," says Serena.
"We also like to look good for ourselves. No one wants to walk out on the court and say, 'I sure feel badly about the way I look,' " adds Venus, who acknowledges that everything from the wristbands and visor she wears during a match revolves around her outfit.
She laments that an injury forced her to pull out of last year's U.S. Open because she had the perfect thing to wear: "I had matching rectangle earrings and checkered wristbands in black and white with hot pink. I loved the whole outfit."
Couldn't she wear it this year?
"The season has passed," she says in a sarcastic tone. "Maybe I'll pull it out in a few years and call it vintage."
The Williamses - and their bold, sexy outfits - have double-handedly reinvigorated the world's interest in tennis, but their attire also has made them a target of criticism with sports fans who say the duo spend too much time on their budding fashion careers instead of practicing on the court.
The sisters, whose affection for each other comes across clearly and naturally during the interview, say there is room for both of their passions in their lives.
Of the Olympics, Venus, 24, says winning two gold medals in 2000 in Sydney was a highlight. (She won the singles title, and she and Serena were the winning doubles team.)
"I've named it as my top achievement. I didn't realize what was going on at the time but I'm glad I didn't realize how important it was - I might have been nervous if I had," she says.
When it comes to her design aspirations, Venus, a student at the Art Institute of Fort Lauderdale (Fla.), says she's still in the beginning stages but she's hopeful she'll again land at the top: "I would love to have a collection at Fashion Week."
Meanwhile, Serena, 22, already has her own fashion label, Aneres. (It's Serena spelled backward.)
Serena cites trendsetters Roberto Cavalli and Giorgio Armani along with Donna Karan as designers who inspire her, while Venus says she prefers classic American looks from Calvin Klein and Ralph Lauren.
"I've always liked to dress up," Serena says.
Venus adds, "When we were young, Serena always had to be the princess. ... I get ready very quickly - a half an hour. But Serena, two hours later, she's still rushing around."
The two then crack up laughing.
In all pseudo-seriousness, both say they won't sacrifice their fashion and beauty routines because of time. Looking good, they say, makes them feel confident.
"I think I've seen a lot of players look at me with a sideways eye when I go into the locker room with accessories and a huge makeup bag," says Venus.
Serena plans to bring two suitcases to Athens, making sure there is enough room for souvenirs - preferably gold medals. Venus always travels with only one bag but "it's really, really big."
Venus also will bring the logo-covered newsboy cap that she designed as a project for McDonald's; all of the restaurant chain's workers at the Olympics will be wearing the hat, too.
Both say they'll be proud to wear the U.S. team uniform during the opening ceremony in Athens - but when it comes to the court, they'll be easy to spot. They'll be the ones in the brightest colors, boldest designs and showing off the biggest cutouts.
"I think it's important to come out better than the previous time. It keeps people excited," Serena says.
Noodles? In a dessert?
Some coleslaw chops out cabbage
Go Greek and go healthy for the Olympic Games
Zucchini possesses good table manners
Trade Secrets: Tips on dining in and dining out
For Williams sisters, tennis means fashion
Chappelle gets two more seasons
Cruise ready to fall in love again
Stars shower Solange Knowles
ARTS & ENTERTAINMENT
Thousands wait for first 'Idol' auditions
Advertisers target Olympic audience
Balancing family, duty
Doom 3 returns to violent ways
Get to it: A guide to help make your day
TV Best Bets