Julianne Moore wants to give children more time for their imaginations - and she's doing it one watch at a time.

The 43-year-old actress will appear in a public service campaign bearing the slogan, "Time is Precious: Use it Wisely," seeking to highlight the declining resources available for children's arts education programs and reverse the trend.

With each purchase of a Montblanc watch or pen, the luxury accessory brand will make a contribution to the National Arts Education Initiative, a program of the Entertainment Industry Foundation (EIF).

The campaign will run in fashion and lifestyle publications starting in October and continue until next March.

Moore has received four Oscar nominations, including best actress nominations for 2002's Far From Heaven and 1999's The End of the Affair, and best supporting actress nominations for 2002's The Hours and 1997's Boogie Nights. Her next film, "The Forgotten," opens Sept. 24.

The EIF is the official charity of the entertainment industry. It also sponsors initiatives for cancer research, cardiovascular research and cessation of smoking.