Cincinnati.Com
NKY.COM  |  ENQUIRER  |  CIN WEEKLY  |  Classifieds  |  Cars  |  Homes  |  Jobs  |  Help
Currently:
36°F
Drizzle
Weather | Traffic
The Enquirer
HOME
NEWS
ENTERTAINMENT
SPORTS
REDS
BENGALS
LOCAL GUIDE
MULTIMEDIA
ARCHIVES
SEARCH
 
 TODAY'S ENQUIRER 
 Front Page 
 Local News 
 Sports 
-- Business 
 Editorials 
 Tempo 
 Home Style 
 Travel 
 Health 
 Technology 
 Weather 
 Back Issues 
 Search 
 Subscribe 

 SPORTS 
 Bearcats 
 Bengals 
 High School 
 Reds 
 Xavier 

 VIEWPOINTS 
 Jim Borgman 
 Columnists 
 Readers' views 

 ENTERTAINMENT 
 Movies 
 Dining 
 Horoscopes 
 Lottery Results 
 Local Events 
 Video Games 

 CINCINNATI.COM 
 Giveaways 
 Maps/Directions 
 Send an E-Postcard 
 Coupons 
 Visitor's Guide 
 Web Directory 

 CLASSIFIEDS 
 Jobs 
 Cars 
 Homes 
 General 
 Place an ad 

 HELP 
 Feedback 
 Subscribe 
 Search 
 Newsroom Directory 



 
Thursday, September 23, 2004

Top wholesale baker files for bankruptcy



By David Twiddy
The Associated Press

KANSAS CITY, Mo. - Interstate Bakeries Corp., purveyor of lunch box staples Wonder Bread and Twinkies, filed for bankruptcy protection Wednesday, felled by the combination of a more health-conscious public and smothering operational costs.

The nation's largest wholesale baker, which had shown signs of financial weakness for months, filed for Chapter 11 reorganization and installed new management, saying it intended to survive. The company said it would continue operating its bakeries, outlet stores and distribution centers, including a Butternut bakery in Queensgate.

Tony Alvarez, the head of turnaround firm Alvarez & Marsal and the baker's new chief executive, said the company had no immediate plans to lay off additional personnel. But, he added, "It's very rare in this country that anyone goes through Chapter 11 and is layoff-free."

For more than a year, Interstate Bakeries has struggled with declining sales of its bread and sweet goods products, a drop the company and analysts blame on the popularity of high-protein, low-carb diets such as Atkins and South Beach.

Thomas Morabito, a food analyst at Longbow Research in Cleveland, said the company was hurt by what he called a "lack of innovation" in responding to the low-carb market; it didn't release a low-carb product until February.

He said the diet trend, combined with the company's high debt and large overhead costs, led to Wednesday's filing.

The Kansas City-based company listed assets of $1.6 billion and liabilities of $1.3 billion in its court filings. In those filings, it said chairman and CEO James Elsesser had resigned, effective Wednesday. Joining Alvarez from his firm is John Suckow, who was named Interstate Bakeries' chief restructuring officer.

Interstate Bakeries and its subsidiaries employ 32,000 people at 54 bakeries and 2,200 distribution centers and outlet stores. In the past two years, the company has laid off about 800 employees.

While the future of the company was unclear Wednesday, analysts said its famous brands - Hostess, Wonder, Baker's Inn and Home Pride - are unlikely to disappear. "Someone is going to want to get their hands on the Twinkie brand," Morabito said.




BUSINESS HEADLINES
Keep on trucking
TLQ's aggressive work force 'all about communication'
Group critical of tax breaks
New CEO hired as revivalist
CBS fined record $550,000 for Jackson's Super flash
Enzyte ads challenged
Peale: Marge Schott's share of Reds sold
Local business summary
Dobbs speaks downtown against offshoring
'Serious' problems reported in Fannie Mae accounting
Business digest
Manufacturing conference may return to N.Ky.
Business People
Software maker to pay back $225M
Top wholesale baker files for bankruptcy
Court limits malpractice coverage



 

Latest Headline News
Updated Every 30 Minutes
BUSINESS NEWS

U.S. Rises in Auto Reliability Ratings

Congolese Shun Own Currency for Dollars

Delta Air Lines Posts $52M Profit in 3Q

Prepared Holiday Meals Up in Popularity

Christmas Returns to Wal-Mart Marketing


Cincinnati.Com
Search our site by keyword:  
Search also: News | Jobs | Homes | Cars | Classifieds | Obits | Coupons | Events | Dining
Movies/DVDs | Video Games | Hotels | Golf | Visitor's Guide | Maps/Directions | Yellow Pages

  CINCINNATI.COM  |  NKY.COM  |  ENQUIRER  |  CIN WEEKLY  |  Classifieds  |  Cars  |  Homes  |  Jobs  |  Help


Search | Questions/help | News tips | Letters to the editors | Subscribe
Newspaper advertising | Web advertising | Place a classified | Circulation

Copyright 1995-2007. The Cincinnati Enquirer, a Gannett Co. Inc. newspaper.
Use of this site signifies agreement to terms of service updated 12/19/2002.