By Ben Feller
The Associated Press
WASHINGTON - Young adults are much more likely to read the newspaper if they were exposed to it in school, but television remains their primary source of news, according to a study conducted for the Newspaper Association of America Foundation.
More than six in 10 adults who had high exposure to newspapers in the classroom are regular newspaper readers, the report said. Fewer than four in 10 adults who lacked school access to newspapers now read one.
"Newspaper reading is a habit," said Jim Abbott, vice president of the NAA Foundation.
"If we can start younger - the middle school and high school level - in getting people to see the paper as that thing they really want to turn to for information, then they're going to," Abbott said.
The study found that the presence of newspapers in the classroom affected young adult readership even when for other factors during a child's upbringing are considered, such as the presence of newspapers at home, family wealth and the educational level of parents.
The foundation runs the Newspapers in Education program, a venture between schools and newspapers that delivers more than 222 million newspapers to school classrooms each year. It is the charitable arm of the Newspaper Association of America, a nonprofit organization representing more than 2,000 newspapers in the United States and Canada.
The study found that television reigns as the preferred source of news and information.
Of the young adults polled, 44 percent chose television as their top news source, 21 percent said the Internet and 20 percent picked newspapers. But newspapers retain their competitive value as the place for context, background and depth, Abbott said.
The polling firm of Clark, Martire & Bartolomeo, hired by the foundation, surveyed 1,500 adults age 18 to 34. Results were weighted to reflect the sex, age, race and region of more than 67 million young adults. The survey has a margin of sampling error of plus or minus 2.5 percentage points.
---
On the Net:
Newspaper Association of America: http://www.naa.org
Enquirer/Post NIE: http://www.cincinnati.com/nie
ELECTION 2004
Bush visit fires up suburban Republicans
Absentee ballots play growing role
Chabot fights to investigate Rights panel
Stakes are high as debates loom
Election boards hustle to get records in order
Election 2004 page
TOP LOCAL HEADLINES
Secondhand smoke: Issue under gray cloud
Women's shelters full
Union letter creates concern
As grandkids clap, vets get diplomas
Extra pay motivates doctors
Blow after blow: Fla. battered again
Van fleeing police crashes, injuring nine
Local news briefs
KENTUCKY HEADLINES
Hit-run driver sought
Health insurance coverage high priority in Ky. poll
Ky. emergency rooms treating more patients
Derby fest gets early start
EDUCATION
School workers hit streets today in Northern Ky.
Schools snag blue ribbons
Class sizes balloon with UK budget cuts
More news is good news in developing young readers
Schools with levies on ballot plan forums
NEIGHBORS
Chile takes its turn at Middfest
Keeping kids on right path helps him to cope
Miami Twp. plans future
Meet candidates at League forum
GOOD THINGS HAPPENING
GE volunteers paint at shelter
LIVES REMEMBERED
Sister Mary Elder, home health nurse