Friday, October 8, 2004

McDonald's adds Destiny's Child



McDonald's Corp. has a new music partner: Destiny's Child.

The fast-food company announced Wednesday that the R&B group will play an integral role in its "I'm lovin' it" ad campaign, which kicked off last year with Justin Timberlake in a starring role.

McDonald's said it will sponsor the group's 2005 worldwide tour and feature the trio in new commercials and special restaurant merchandising. Destiny's Child also will make appearances on behalf of Ronald McDonald House Charities and other children's causes.

"We're lovin' the chance to work with McDonald's and know that together we'll create lots of fun and cool surprises," said Beyonce Knowles, founding member of Destiny's Child, in a statement Wednesday.



TEMPO HEADLINES
For Halloween, kids choose good over evil
Your guide to Halloween
Soon you can Google a good book
Keith's show less politics, more fun
FAMILY & RELATIONSHIPS
All ages benefit from reading aloud
Birthday club knows how to party
Long evenings becoming fond memory
PEOPLE
McDonald's adds Destiny's Child
Thompson now twice as busy
Rape charges against actor thrown out
Birthdays
PLANNING AHEAD
Get to it!
On the Fridge
TV Best Bets