Saturday, October 9, 2004

Drake Center flier called 'outrageous'

By Cindi Andrews
Enquirer staff writer

Opponents of the Drake Center's proposed Nov. 2 levy are squawking about a new flier the long-term care hospital is circulating.

One side shows the cover of the July 12 issue of U.S. News & World Report, headlined "America's best hospitals." Side two has a glowing story about Drake with a photo collage.

The only thing is, Drake wasn't cited by the magazine as a top hospital - it tooted its own horn in a one-page ad it paid to run in the issue.

"I think it's outrageous they would try to fool people into thinking they were named one of the best hospitals when they weren't even mentioned in the story," said Hamilton County Commissioner Phil Heimlich, who is leading the anti-Drake campaign.

Drake spokeswoman Kathy Graham said the hospital makes a flier out of a similar U.S. News & World Report ad every year, and it is clearly labeled as advertising matter.

Not true.

The "advertisement" label that appears in the magazine has been replaced on the flier with this line: "As seen in ... U.S. News & World Report's Best Hospitals Issue, July 12, 2004."

"It's not a campaign piece," she said. "It's to educate people about Drake Center."

Drake is seeking a replacement levy that would cost the owner of a $100,000 home about $25 a year, up from $24 a year now.


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