What's offered is much more than a pink ribbon. Cosmetics companies, fashion houses and jewelers have created must-have merchandise that enables consumers to buy and give simultaneously.

We've rounded up a few favorites:

Knickers on Hyde Park Square is donating 15 percent of its Pink Ribbon PJs ($152) sales and a portion of sales on all bras (prices vary) and special bars of soap ($3.50) totheSusan G. Komen Breast Cancer Foundation.

Mobile Edge has created the "Caring Case," a chic pink suede laptop bag ($129.99 at Best Buy or www.mobileedge.com) , with 10 percent of sales going to the Komen foundation.

Brighton Collectibles, Kenwood Towne Centre, has a "Think Pink Too" dangling heart bracelet. Ten dollars from each $40 bracelet sold goes to the Komen foundation and the Cris Collinsworth Proscan Foundation, benefiting the Pink Ribbon program.

Bliss (www.blissworld.com) has formulated "Going Bust," a firming, toning, skin-tightening super cream created to promote self-examination of the breast as it's applied. One hundred percent of sales ($25 for 4 ounces.) goes to Rethink Breast Cancer.

Indigo Wild, the aromatherapy line, has introduced the Betsy Bar ($6), a delicious lemon/lavender-scented soap, and Betsy Body lotion ($16), a tribute to an employee who won the fight against breast cancer. One dollar of the cost of each bar and 25 percent of the cost of each lotion will go to Turning Point: The Center for Hope and Healing. Available at natural food stores and at indigowild.com.

FlipFlopStyle.com is selling pink ribbon flip-flop pendants ($15.95) with pink Swarovski crystals that are all the rage on the West coast, and teeny pink ribbon earrings ($9.95). The Web site is donating $5 of each sale to breast cancer research.

Lilly Pulitzer scarves are hard to miss with their blindingly tropical patterns and Floridian savoir-faire. The Lilly Pulitzer breast cancer awareness silk scarf ($35) generated more than $1 million last year for the Komen foundation. To get your turquoise, lime green and Lilly pink confection, log on to www.Bloomingdales.com or www.komen.org. All net proceeds go to cancer causes.

Philosophy's pink ribbon bath and shower gel ($20 for 16 ounces) is a creamy all-in-one formula that can be used as a shampoo or bath or body wash. Its light, clean tangerine scent and touch of milk, proteins and fruit essences make you not only smell good but feel good, knowing 100 percent of proceeds benefit the Women's Cancer Research Fund. Available at specialty stores or at www.philosophy.com.

Sephora's pop-up travel brush ($8) is the cosmetic giant's first foray into breast cancer awareness products. This chic little mirrored compact opens to reveal a pop-up brush. Perfect for evening bags, too. All net proceeds go to breast cancer research. At www.sephora.com.

E-mail mbauer@enquirer.com